SAP&DC’s Marketing and Communications Assistance Program (MCAP) aids businesses in the region by providing one-on-one assistance. We guide you through the static to get your business, idea, message and brand moving! We work with you to create a comprehensive marketing plan rooted in a deep understanding of your brand, goals, and mission. We then put everything into an action plan for you and meet with you regularly to measure results and make adjustments as needed. We understand that your success means the retaining and creating jobs here in the Southern Alleghenies.

Southern Alleghenies Planning and Development Commission’s goal is to develop strong local businesses through providing marketing and communications/media assistance for retention and/or expansion of existing firms that have shown the ability to withstand economic downturns in the economy. These small yet thriving businesses will contribute to reaching the goal of making the region a great place to work, live and play.


Southern Alleghenies Planning and Development Commission’s Marketing and Communications Assistance Program (SAP&DC’s MCAP) offers specialized marketing consultation and assistance to small and medium-sized businesses in Bedford, Blair, Cambria, Huntingdon, Fulton and Somerset Counties with 100 employees or less. All for-profit businesses in any industry/sector except retail are eligible. Due to the support of our generous sponsors, SAP&DC MCAP provides marketing assessment and marketing plan development services FREE of charge. The implementation of the strategy and advice in the plan and its associated costs will be at the business’s discretion.


Our genuine love of marketing and the Southern Alleghenies makes us who we are. This passion drives our curiosity, feeds our ambitions and pushes our talents. We approach each client’s marketing problems differently. We’re born strategic thinkers who look at strategic marketing challenges from every angle — and then hammer out insightful, innovative solutions. The creative process kicks into gear following a round of research, strategic marketing, and planning. Taking these critical first steps makes ideas stronger — which builds our clients so they can grow, spread and flourish here in the Southern Alleghenies.

View and download our program brochure.

CONTACT SAP&DC’s Marketing and Communications Specialist at 814-949-6552 or email us at or use the form on this page.