Readiness Assessment

The Export Readiness Assessment is designed to determine a company’s strengths and opportunities when approaching the decision to actively seek international business opportunities. The assessment will gauge a company’s readiness to export based on four criteria:

  • Export Resources
  • Marketing Methods
  • Management Commitment
  • Product Potential

 

 A. COMPANY READINESS

  • Are you an established presence in your industry domestically?
  • How extensive is your current domestic sales outreach?
  • How do you sell and distribute your products in the domestic market?
  • Do you customarily conduct market research and planning for your domestic operations?
  • To what extent do you advertise and promote your products in the domestic market?
  • Do any of your current managers or staff have export marketing or sales experience?
  • Has your company received any unsolicited inquiries from foreign firms?
  • Could you promptly fill any new export orders from present inventory or other sources?
  • How would you handle any new or additional export business within your organization?
  • What is the current status of your export activity?
  • Is your top management committed to exporting as a new or expanded area of activity?
  • How much per year could you afford to spend on export development?
  • How long would your management be willing to wait to achieve acceptable export results?

 

B. PRODUCT READINESS

  • Have domestic sales of your product grown over the past 3 years (average per year)?
  • What is your product’s current share of the domestic market?
  • Is your product price-competitive in the domestic market?
  • What payment terms would you be willing to offer reputable foreign buyers?
  • Does your product compare favorably with domestic competitors in features and benefits?
  • Would you be willing to adapt your product and/or packaging to better suit foreign markets?
  • Is your product costly to transport over long distances?
  • Is any special training required to assemble, install or operate your product?
  • Does your product require any special technical support or after-sale service?
  • Can your product tolerate harsh or widely varying environmental conditions?

 

Log on to www.exportingPA.org to complete the Export Readiness Assessment and determine if your company is “export ready”.