The use of a consistent look will create an easily recognizable identity for “The Alleghenies.”  

To promote “The Alleghenies” brand, download and use the logo.

Proper Use of The Alleghenies Brand

Use “The Alleghenies” brand name, logo and theme line to project a consistent image, as defined in the

Statement of Purpose:

“The Alleghenies” is name that we can rally around. It gives us a strong identity as a distinct destination – much like The Smokies or The Adirondacks. Our name at once symbolizes great challenges, natural beauty, rich history and a superb quality of life.

In order to brand “The Alleghenies,” it is important to maintain a consistent look to achieve a cohesive and easily recognizable identity.  This consistency will lead to stronger recognition in the marketplace.  Stronger recognition with our target audience will, in turn, build the credibility and confidence we need to achieve market leadership.

Any departure from the correct usage of our newly developed identity can create confusion — which ultimately may dilute the strength of “The Alleghenies” brand. Therefore, it is important that each of us preserves the integrity of the region’s name and logo in all applications.